I have always loved Tiffany & Co’s Atlas Collection. I think it’s the Roman numerals that appeal to me. It is such an elegant statement. The collection has been recently redesigned, and I had occasion to take a peek at the jewelry at Tiffany’s South Coast Plaza store, which is one of the very few stores that is carrying the entire line. Take a look at the photos I snapped, and you can see that the jewelry collection features a more contemporary design. It is shown in both gold and silver, and some of the pieces feature diamonds for the first time.
I did a little checking and found that the Roman numeral motif was first inspired in 1983 by John Loring, Tiffany’s design director emeritus, when he created a watch, which displayed an hour track of clean-lined and brightly polished Roman numeral markers in high relief. Later, in 1995, a jewelry collection, named the Atlas Collection, was introduced and named after the Greek god Atlas, who is known for holding aloft an enormous globe or celestial sphere. It has been a very popular collection ever since.
That leads us up to the present day with the redesign of the nearly 20-year-old collection, which is being shown in a range of necklaces, pendants, bracelets, rings, and earrings that share of simplicity of form and composition. I love the grooved borders, bar links and alternating matte and polished surfaces in 18k yellow, white and rose gold, as well as sterling silver. The pieces show a streamlined glamour that is fresh, chic and sophisticated. And, as I mentioned, some of the pieces incorporate diamonds that further enhance the play of light. I spoke with Tiffany’s South Coast Plaza store Group Director Michael Botsko, who said the collection has been in the store for a month. “The response to the relaunch of the iconic collection has been terrific,” he said. “People are finding the new designs contemporary, fresh and unique.”
So, there you have it. If you like Roman numerals as much I do, as well as the bold simplicity of this wonderful American jeweler’s most recent take on its popular collection, you need to drop by Tiffany’s South Coast Plaza. Tell Michael Donna sent you!