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Joining me at Bloomingdale's, South Coast Plaza, for the Costa Mesa Firefighter Fashion Show & Shopping Extravaganza were CHOC Children's Glass Slipper Guild event co-chairs Amy Wilcox and Amanda Kenning and President Natalie Barberi

Joining me at Bloomingdale’s, South Coast Plaza, for the Costa Mesa Firefighter Fashion Show & Shopping Extravaganza were, from left, CHOC Children’s Glass Slipper Guild event co-chairs Amy Wilcox and Amanda Kenning, Bloomingdale’s Public Relations Manager Jaime Strong, and Glass Slipper Guild President Natalie Barberi

Are those kids cute or what?! I attended the Costa Mesa Firefighter Fashion Show & Shopping Fundraiser benefiting CHOC Children’s Glass Slipper Guild recently and was blown away. Hosted and sponsored by Bloomingdale’s South Coast Plaza, the children in the fashion show were all former CHOC patients, and they were adorable! Of course, the firefighters were the “hunks” you would expect, but you hardly looked at them (sorry, guys!) with those darling kids on the runway.

Held at the Bloomingdale’s store, General Manager Jim Murphy welcomed the 200 guests, many of them parents of the children and, of course, Glass Slipper Guild members. Murphy said it was the store’s third annual fashion show with the Costa Mesa Fire Department and CHOC children. He gave a shout out to Costa Mesa Fire Chief Dan Stefano. Several of the firefighters and CHOC kids had traveled to Fox’s Good Day LA studios the day before with the store’s Public Relations Manager Jaime Strong to talk about the event and model fall fashions from Bloomingdale’s.

Murphy introduced Mike Faherty, who together with his twin brother Alex, recently launched the Faherty Brand, a beach lifestyle line. The firemen in the first five photos are wearing Faherty fashions. I’ve also included a photo of the huge showcase of Faherty fashions and lifestyle items featured just outside Bloomingdale’s in the parking lot that day.

Following the fashion show, Murphy introduced Glass Slipper Guild President Natalie Barberi and the event co-chairs from the guild, Amy Wilcox and Amanda Kenning. Murphy proudly announced that Bloomingdale’s was giving the guild a $3,000 donation, and that 10% of the sales from the event would be donated to the guild in support of CHOC Children’s Hospital, the only nonprofit hospital in Orange County devoted exclusively to the health and well being of children, regardless of their family’s ability to pay. Nancy Lueck, Bloomingdale’s Regional Public Relations Director, made the presentation with Murphy.

Then, it was off to shopping and refreshments for guild members provided by the every-generous retailer! Kudos to the Costa Mesa Fire Department and their firemen for giving their time for such a noble effort and to Bloomingdale’s Jaime Strong for coordinating the entire endeavor!

Aside: I ran into my good friend Sally Crockett, who was at the show with her son Jason Early and his wife Nicole. Their son Beck, who is Sally’s grandson, is a former CHOC patient and was in the fashion show. He’s the one with the fireman’s helmet on in the blue shirt with black vest looking adorable. Beck is also in a photo with his sister Elise. So cute!

Selected photos by Vivian Best/Getty Images